Comments on: The thrill of the chase! http://rock-star-pr.com/the-thrill-of-the-chase/ Innovation, social media, PR and music. My mum still thinks I work at Sainsburys. Fri, 05 Nov 2010 07:10:02 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Where to find Inspiration | Rock Star PR http://rock-star-pr.com/the-thrill-of-the-chase/comment-page-1/#comment-132 Where to find Inspiration | Rock Star PR Thu, 27 Nov 2008 21:49:43 +0000 http://rock-star-pr.com/?p=21#comment-132 [...] a 135 mile round journey, I get some good time to think. Most of the time my ideas are born out of car/lane changing metaphors but sometimes these terrible analogies lead to me thinking of something that could be interesting. [...] [...] a 135 mile round journey, I get some good time to think. Most of the time my ideas are born out of car/lane changing metaphors but sometimes these terrible analogies lead to me thinking of something that could be interesting. [...]

]]> By: Jed http://rock-star-pr.com/the-thrill-of-the-chase/comment-page-1/#comment-46 Jed Sun, 12 Oct 2008 16:34:31 +0000 http://rock-star-pr.com/?p=21#comment-46 Chris and Becks, I agree, it shouldn't be an issue - people just need to match content to writer and bam! Yet every day the Bad Pitch blog's updated and we find more and more journalists 'outing' bad approaches. Maybe the real issue is with the learning process for new PR professionals and the guidance that they receive from their superiors? With narky journalists becoming an endangered species, might we see PR pro's becoming a little bit more slack? Chris and Becks,
I agree, it shouldn’t be an issue – people just need to match content to writer and bam! Yet every day the Bad Pitch blog’s updated and we find more and more journalists ‘outing’ bad approaches. Maybe the real issue is with the learning process for new PR professionals and the guidance that they receive from their superiors?

With narky journalists becoming an endangered species, might we see PR pro’s becoming a little bit more slack?

]]> By: Becks http://rock-star-pr.com/the-thrill-of-the-chase/comment-page-1/#comment-45 Becks Sat, 11 Oct 2008 12:42:43 +0000 http://rock-star-pr.com/?p=21#comment-45 To be honest I think people overcomplicate the whole process. It is about preparation and confidence - without both, you'll fall on your ass. Successfully piching a journalist has three criteria: 1 - relevance - do they cover it? Is it their beat? Have they written on it before? Do you have the components to make it relevant to this writer's audience? 2 - Prepping the pitch - do you understand it? Can you stand up to questioning? Do you know what you are selling/ Can you describe it in a sentence without using acronyms? What is the point of the story (the first, best, only angle) 3 - Timing - is the writer on deadline/at an event/on holiday? If you get those right, you're onto a winner and the more successes you have under your belt, the faster your contact book grows. To be honest I think people overcomplicate the whole process.

It is about preparation and confidence – without both, you’ll fall on your ass.

Successfully piching a journalist has three criteria:
1 – relevance – do they cover it? Is it their beat? Have they written on it before? Do you have the components to make it relevant to this writer’s audience?
2 – Prepping the pitch – do you understand it? Can you stand up to questioning? Do you know what you are selling/ Can you describe it in a sentence without using acronyms? What is the point of the story (the first, best, only angle)
3 – Timing – is the writer on deadline/at an event/on holiday?

If you get those right, you’re onto a winner and the more successes you have under your belt, the faster your contact book grows.

]]> By: Chris Lee http://rock-star-pr.com/the-thrill-of-the-chase/comment-page-1/#comment-44 Chris Lee Thu, 09 Oct 2008 13:48:38 +0000 http://rock-star-pr.com/?p=21#comment-44 Very eloquently put but not entirely sure I get your drift... Pitching to a journalist is 90% psychological, that's why younger PRs tend to be intimidated by it. It's really not rocket science. If you've got something of relevance to them and can pitch it eruditely in a matter of seconds then you've led your horse to water. There aren't really THAT many narky journos about any more. I think being rude to PRs is unprofessional, however much some might annoy you. Anyway, that's my few pence-worth. Very eloquently put but not entirely sure I get your drift…

Pitching to a journalist is 90% psychological, that’s why younger PRs tend to be intimidated by it. It’s really not rocket science. If you’ve got something of relevance to them and can pitch it eruditely in a matter of seconds then you’ve led your horse to water. There aren’t really THAT many narky journos about any more. I think being rude to PRs is unprofessional, however much some might annoy you.

Anyway, that’s my few pence-worth.

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