Where I want to be…
Culture / Exploration / Geek / Innovation / Public Relations / Social Media
February 8, 2010 View CommentsI’ve come straight from reading a post on MediaBistro about Alex Bogusky being promoted and retiring at the same time – those crazy advertising kids!
But something that Mr Bogusky said really resonated with me, he said;
“I had one seemingly impossible dream when I started in advertising and that was to leave the industry different than I found it. For people to be able to say, ‘It was like this before Crispin Porter+Bogusky. It’s like this now.’ I feel like that’s been done.”
Wow, a pretty bold claim, but (and I’m sure you can see where this is going) one that I also aspire to. Most people fall into PR and enjoy it because it’s fun, social and creative. I enjoy PR because I feel like everyday I get a teeny bit closer to making an impact. I probably don’t, but in my head a bit changes.
So (and here’s the kicker), I’m putting it out there; I want to leave this industry different from how I found it.
Hopefully I’ll be leaving it at about 30 (the plan is to do a Freud and sell an agency for 11million at 31) having made some sort of difference.
Even if that difference is a big black mark on the industry. Which is quite likely. And I’ll probably be poor, no one leaves an industry at 30.