I was digging through the internet last night looking for interesting videos on the digital world and stumbled across this mental Romanian video from a few years back featuring Faris Yakob and Iain Tait! It’s a pretty good interview (bar the incredibly loud sound effects between scenes) and Iain makes some interesting points about where [...]
Social media, and in particular, social networks, are a mental mess of ‘big data‘. Photos, text, links, videos, podcasts, FarmVille – our online lives have become busy to say the least. When we originally signed up to the internet (bad terminology) we looked for people that we already knew (from real life) and people that [...]
Google knows all about you. Yeah right, you know this, but do you know how much? It knows how many times you’ve been rick-rolled (YouTube), it knows that you have an unhealthy obsession with Gogol (Google Books), that you spend your working day flicking between 4Chan and textsfromlastnight (Chrome) and that you don’t read any [...]
Social media monitoring is a complete waste of resources. Total waste of money, time and understanding. Yep. You know why? I’m guessing by now you’re either really intrigued or really angry. Hopefully both. Social media monitoring is completely useless without context or clear outputs. What are outputs? Your next steps once you capture something. What [...]
Sentiment analysis is, for me, one of the most annoying phrases in the world (as you may have seen me tweet to Matt the other day). Whenever I hear someone mention it I picture two guys in cheap suits speaking to a group of board members at a big brand explaining complicated graphs and pointing [...]
Hello. If you read Becca’s blog or my Twitter feed you’ll have realised by now that we’re going on holiday. It’s our first holiday since September 2009 so we’re understandably quite excited. By quite excited, we packed our suitcases last Friday. We don’t fly until Wednesday. Excited is an understatement. So we’ll be leaving for [...]
I’ve always been a big believer in having individual communities for individual interests, yet I’ve always maintained quite a homogenous collection of networks. In fact ask any of my Wolfstar employees and any one of them could name a time when I stood up and declared “I only have my own self, split across multiple [...]
Everyone knows that I’m a lot bit of a geek when it comes to network theory and the internet (basically because the internet makes understanding networks about 8,345,134 times easier). So when Facebook announced OpenGraph I practically wet myself. Now this isn’t going to be a post about how Facebook OpenGraph will make the web [...]
I read Todd Defren’s post and felt an immediate reaction bubbling. So I avoided the keyboard (and Twitter) and kept a lid on it. And I’m glad I did, I would’ve said some stupid things and shot from the hip (Meghan definitely shot from the hip!) when the post actually requires a reasoned and logical [...]
Social media ROI is a contentious issue. Everyone argues with each other. No one gets any wiser. The client ends up thinking you’re pulling the wool over their eyes. Bad times. This basically means that a lot of ‘digital consultants’ try and find new ways of measuring effectiveness of online activity. Page views, bounce rate, [...]
“Getting a job in social media” sends a lot of search traffic my way, and I’ve written about it loads – here, here and here. Ben’s written up some great stuff, as has Mike. We’re all talking about how to do it. For those people that are at the start of the ‘journey to a [...]
UPDATE: I’ve made the steps a little clearer to how you actually do this. (As a quick FYI, this post will show you how to export and filter Facebook using RSS – pretty cool.) I’ve written at length about my narcissism obsession with being constantly connected and always having my ear to the ground for [...]
So let’s not beat around any bushes, I work in innovation and social media, which means that occasionally I dip into some statistical analysis, some metric definition and some mental stuff that I’ll save for a rainy day (I live in Leeds, every day is a rainy day ). When talking with colleagues and clients [...]
Kerry Gaffney and Darika Aherns, I bloody love them both. They both spit truth and fire and always manage to post my brain thoughts on their blogs. Until now. Darika and Kerry both recently posted about blogger outreach, they both wrote how, due to small campaign scales, we should look at client education and turn [...]