Geek / Innovation / Social Media
Tags: benchmarking, benchmarking tools, digital measurement, Innovation, keyphrases, keywords, measure, Measurement, Measurement tools, ROI, Search, search volume, Social Media, social media ROI, social ROI, trends
May 5, 2010
Social media ROI is a contentious issue. Everyone argues with each other. No one gets any wiser. The client ends up thinking you’re pulling the wool over their eyes. Bad times. This basically means that a lot of ‘digital consultants’ try and find new ways of measuring effectiveness of online activity. Page views, bounce rate, [...]
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Finance / Public Relations
Tags: agency, Bad pitch, Clients, economic situation, economy, financial crisis, industry, media, PR, public, Public Relations, recession, relations, reputation, ROI
January 5, 2009
#DEVILS ADVOCATE POST# I know that I’ve written a post about this before, but I felt it necessary to write a quick post on this. I’m purely playing the Devils advocate and I am in no way suggesting that it’s good for quality PR professionals to lose their jobs. I came across the Bristol Editor [...]
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