Social media, and in particular, social networks, are a mental mess of ‘big data‘. Photos, text, links, videos, podcasts, FarmVille – our online lives have become busy to say the least. When we originally signed up to the internet (bad terminology) we looked for people that we already knew (from real life) and people that [...]
Kerry Gaffney and Darika Aherns, I bloody love them both. They both spit truth and fire and always manage to post my brain thoughts on their blogs. Until now. Darika and Kerry both recently posted about blogger outreach, they both wrote how, due to small campaign scales, we should look at client education and turn [...]
“As we leave behind the 20th century, it is almost as if we have come full circle back to the village where everyone potentially knows your business” Zeynep Tufekci, Wired Nov 09, P.113. This is true. And you know what is also true? The internet won’t change our lives, it will add to our lives. [...]
I attended the excellent NMK online PR debate last night and came away with plenty to think about. Other than the Q&A session at which point those posing questions became either; a) guarded or b) salesy (it must’ve felt like a shark tank for the one client that attended), the debate covered a lot of [...]
The last few days has seen some of you crazy animals talking about public relations and journalism. Charles Arthur re-stoked the fires a few days back when he suggested that public relations professionals treat journalists like car companies treat suppliers, Wadds and David Phillip both spoke about improving the reputation of the industry by regulation [...]
After a very insightful conversation with James Whatley about how to rescue a community, I’ve seen the light.
In a return to true form I’m about to make a terrible analogy about something that we all love and hate in equal measure… Talking to journalists. This has been extensively blogged about in the past, and I’ve mentioned it before in my post on relationships with people but as I made the long trek [...]
# Rant warning# After reading Todd Defren’s post this evening exposing other industries for not understanding the value of relationships – something which social media and public relations people are finally ‘getting’ – I was inspired/incensed to write about my opinions on relationships; in particular on relationships between fellow professionals. I’ve recently attended a couple [...]
There has been a mass of blogging about bad pitching and scattering-gun approaches to press releases, primarily bought about by Wired’s Chris Anderson and the Gina Trapani issue, and now everyone appears to be at loggerheads about what the correct protocol is and why we build relationships at all. I thought I’d through my (albeit [...]