Social media monitoring is a complete waste of resources. Total waste of money, time and understanding. Yep. You know why? I’m guessing by now you’re either really intrigued or really angry. Hopefully both. Social media monitoring is completely useless without context or clear outputs. What are outputs? Your next steps once you capture something. What [...]
Sentiment analysis is, for me, one of the most annoying phrases in the world (as you may have seen me tweet to Matt the other day). Whenever I hear someone mention it I picture two guys in cheap suits speaking to a group of board members at a big brand explaining complicated graphs and pointing [...]
I read Todd Defren’s post and felt an immediate reaction bubbling. So I avoided the keyboard (and Twitter) and kept a lid on it. And I’m glad I did, I would’ve said some stupid things and shot from the hip (Meghan definitely shot from the hip!) when the post actually requires a reasoned and logical [...]
“Getting a job in social media” sends a lot of search traffic my way, and I’ve written about it loads – here, here and here. Ben’s written up some great stuff, as has Mike. We’re all talking about how to do it. For those people that are at the start of the ‘journey to a [...]
Kerry Gaffney and Darika Aherns, I bloody love them both. They both spit truth and fire and always manage to post my brain thoughts on their blogs. Until now. Darika and Kerry both recently posted about blogger outreach, they both wrote how, due to small campaign scales, we should look at client education and turn [...]
Culture / Exploration / Geek / Innovation / Public Relations / Social Media
February 8, 2010 View CommentsI’ve come straight from reading a post on MediaBistro about Alex Bogusky being promoted and retiring at the same time – those crazy advertising kids! But something that Mr Bogusky said really resonated with me, he said; “I had one seemingly impossible dream when I started in advertising and that was to leave the industry [...]
“As we leave behind the 20th century, it is almost as if we have come full circle back to the village where everyone potentially knows your business” Zeynep Tufekci, Wired Nov 09, P.113. This is true. And you know what is also true? The internet won’t change our lives, it will add to our lives. [...]
The internet is an odd place. We login to all of our little networks, chat crap with our friends and share news and tips with our competitors. It’s that whole web2.0 sharing <insert buzzword> social <insert buzzword> thing.
So I’ve neglected my blog for a while. Don’t worry, this isn’t one of those ‘Oh God, I’ve just been soooo busy’ posts. I work smart, not hard (I do work hard, honest Stuart!). It’s official; I’m going to write more stuffs. It’s also going to be redesigned and probably renamed (more on that later [...]
I hope that you appreciate the irony in this post as it’s meant, because it is meant. I’m sat on the train to London and East Midland Mainline don’t provide wi-fi or power points. And I’m sat in the quiet coach. None of these things really work with me, I’m no good without something to [...]
You heard me, Media Camp Nottingham is happening. Tomorrow. OK, I realise that I’m writing this a bit late, but you should turn up, rock out and learn a bit, yeah? For those of you that don’t know, Media Camp is ace (‘mad-props’ to Chris Hambly). It’s an un-conference were loads of social interweb folks [...]
I read over Matthew Watsons post last night on whether or not #PRFail is a #PRFail and I started bashing out a bit of a comment and it ended up being a bit of an essay, so I thought I’d write it here and then link Matthew up to the eyeballs. The premise of Matthews [...]
OK, so this is a little bit contentious. Everyone harps on about follower numbers don’t matter this and it’s not a popularity contest that. For certain people, it is. And it should be. Let’s ‘unwrap this a little bit’.
I attended the excellent NMK online PR debate last night and came away with plenty to think about. Other than the Q&A session at which point those posing questions became either; a) guarded or b) salesy (it must’ve felt like a shark tank for the one client that attended), the debate covered a lot of [...]