I love reading these, but it’ll probably be a few years before I’m important enough to have my own in The Guardian’s Media Monday. So I thought I’d write one now and give you all an exclusive for the future…
Newspapers
Obviously my daily consumption of newspapers is pretty heavy because of monitoring and clipping, so enjoying the papers is something saved for the weekend. I get The Guardian on Saturday and sometimes the Indie too, and I love to get the Observer Music Monthly. If I’m having a funny day I might by a tabloid for a few laughs, but it’s pretty rare that I stray from my Grauniad.
Magazines
I tend to have phases of buying different types of magazines. It really depends on what mood I’m in and what I’m up to that month. Generally speaking I only regularly read PR Week, but if I catch sight of a feature or interview I’m interested in, I’ll read anything.
Books
Books are an absolute obsession. I studied English Literature at university and found some excellent antique bookshops where I found leather-bound classics for 50p each - I spend around £100, so now I have an admirable collection! I’m currently halfway through The Black Swan and I’ve decided that Umberto Eco’s theory of unread books is something I’m naturally adhering to! I’m also halfway through Flat Earth News, 1984 and PR! A Social History of Spin. I never used to be able to read more than one book at a time but starting in PR has given me a lot of primary reading to catch up on and I’m still reading (and incidentally adding to) my list of books that I need to read before I’m 30 (you can email me for the whole list).
TV
I don’t really have a regular schedule of programs, so I love to watch things on the interweb (I would give a link at this point, but it would be a bit naughty!). I love Peep Show, Family Guy, Black Books (RIP), Never Mind The Buzzcocks, Mock the Week and any documentaries that are on something that currently interests me (which is currently the Detroit music scene).
Radio
It’s rare that I get the chance to listen to the radio and when I drive into work I usually listen to a CD. When I get chance though, I’ll use the Radio One website to catch up with Zane Lowe and I do enjoy Radio Two on Saturday morning… I really should listen to more radio.
Ads
I like adverts that either polarise opinion or are quirky. So the new Glass and A Half Full adverts are great, as are the irritating adverts that stick in my head day to day. I’m also (obviously) a huge fan of adverts that encompass a variety of platforms - the ‘Get Some Nuts‘ is a probably the first example to come to mind. I honestly believe that for advertising to work it either has to be ridiculously focused (Facebook Social Ads) or multi-platform to reach a variety of demographics.
New Media
New media is integral to pretty much everything I do! I syndicate, blog, Google, Wiki, Facebook, Myspace, LinkedIn, Tweet, YouTube and probably a hundred other things that have become habit since beginning in PR…