Google knows all about you. Yeah right, you know this, but do you know how much? It knows how many times you’ve been rick-rolled (YouTube), it knows that you have an unhealthy obsession with Gogol (Google Books), that you spend your working day flicking between 4Chan and textsfromlastnight (Chrome) and that you don’t read any [...]
The internet is an odd place. We login to all of our little networks, chat crap with our friends and share news and tips with our competitors. It’s that whole web2.0 sharing <insert buzzword> social <insert buzzword> thing.
OK, so everyone thinks that they’ve nailed the art of measuring emerging media. No one has. And personally, I don’t think that anyone ever will. If I suggested you read the Hunter S. Thompson biography written by Johnny Depp, and we’re pretty good friends, would you calculate how likely that is to happen on a [...]
So, as 2009 dawns (I promise that’s the last time I write that, honest) and we look to a rather lean year ahead, I’m posing a contentious question; Where does social media actually fit in a business?
I was trawling through my feeds this morning when I came across Rebecca Caddy’s latest post ‘Understanding Social Media’. Which asks some excellent questions that many people in the echo chamber tend to forget are important. These are questions that prospective clients will ask and it’s important for social media and PR types to have [...]
I would love to say it’s great to be home, but we landed in rain and then hit traffic all the way home… Lovely. Although (silver lining and all that) I‘m very excited to be back to the world PR! It’s so strange being so far out of the loop for so long – I [...]
Tomorrow I’ll be boarding a plane for Delhi and I won’t be connected to the Inter-world (other than to send friends and family emails, and you if you want them!) and so this will be my last blog post and tweet until September. If anyone wants to meet up, get in touch or have me [...]
So, three days into my extended leave and I’m still not relaxed. I still check my email obsessively, I read every paper every morning and I’m still looking for ways into the editorial pockets – but that’s enough about that. This is the rebirth. I’m expecting my day of disconnection will probably fall in parallel [...]
It’s officially my last day in work, drinking my last coffee and writing my last ‘from work’ post. I feel quite odd (and incidentally, old). The last few days have been spent explaining what I actually do to make headlines and boost bottom lines and handing over current and potential leads to our MD so [...]