The Forrester blogger debate is an interesting one. For those of you that don’t know, here are the spark notes; Forrester released new guidelines that instruct analysts to host anything analysty on the Forrester blog, not a personally branded one. Most of you won’t have gotten this far, as it seems a bit dull, but [...]
OK, so everyone thinks that they’ve nailed the art of measuring emerging media. No one has. And personally, I don’t think that anyone ever will. If I suggested you read the Hunter S. Thompson biography written by Johnny Depp, and we’re pretty good friends, would you calculate how likely that is to happen on a [...]
After a very insightful conversation with James Whatley about how to rescue a community, I’ve seen the light.
While the echochamber bangs on about convincing clients of social media’s worth and value, there’s been a quiet revolution going on. Consumers already get social media, they get it because they’re preprogrammed to participate in communities and the sense of community is on our televisions right now. Reality TV is community powered.
A very quick post because It’s late but I need to remove this beast from my ribcage. I often ask people why they don’t blog, or at least tweet, and the most frequent response is ‘what would I write about?’… Uuuurrrggghhhh!!! This is a conversation that mostly comes around when talking to new PRO’s or [...]