(I’ve been meaning to write something on this for a while after commenting on a post by Wendy McAuliffe over at Liberate Media and I’ve just been informed that David Brain has beaten me to it for today’s PR in a Recession post… Note to self: must get quicker!) Ok, so it’s too late now, [...]
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There has been a mass of blogging about bad pitching and scattering-gun approaches to press releases, primarily bought about by Wired’s Chris Anderson and the Gina Trapani issue, and now everyone appears to be at loggerheads about what the correct protocol is and why we build relationships at all. I thought I’d through my (albeit [...]
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