Comments on: Public Relations in a Recession http://rock-star-pr.com/public-relations-in-a-recession/ Innovation, social media, PR and music. My mum still thinks I work at Sainsburys. Sun, 14 Mar 2010 02:26:57 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: The Recession and Public Relations | Rock Star PR http://rock-star-pr.com/public-relations-in-a-recession/comment-page-1/#comment-271 The Recession and Public Relations | Rock Star PR Mon, 05 Jan 2009 11:35:54 +0000 http://rock-star-pr.com/?p=19#comment-271 [...] know that I’ve written a post about this before, but I felt it necessary to write a quick post on this. I’m purely playing the [...] [...] know that I’ve written a post about this before, but I felt it necessary to write a quick post on this. I’m purely playing the [...]

]]> By: Tom Watson http://rock-star-pr.com/public-relations-in-a-recession/comment-page-1/#comment-43 Tom Watson Sun, 26 Oct 2008 12:47:52 +0000 http://rock-star-pr.com/?p=19#comment-43 The issue is not that clients spend more money on PR, because in a recession they will cut back on all overheards, but that PR firms can (a) make a decent margin from the expenditure that remains and (b) they can deliver excellent service. Having been through three downturns while running a consultancy, I know that you have to manage the cash. If clients, cut back - as they will - then you have to rein in your costs, too. If PR gets more share of spend that advertising and other marcoms that's good news but the total pot will be shrinking. I've posted on the management issues at: http://dummyspit.wordpress.com/2008/10/10/how-pr-agencies-survive-a-recession/. If anyone can add to the 14 points I've listed, I'd welcome them. The issue is not that clients spend more money on PR, because in a recession they will cut back on all overheards, but that PR firms can (a) make a decent margin from the expenditure that remains and (b) they can deliver excellent service. Having been through three downturns while running a consultancy, I know that you have to manage the cash. If clients, cut back – as they will – then you have to rein in your costs, too. If PR gets more share of spend that advertising and other marcoms that’s good news but the total pot will be shrinking. I’ve posted on the management issues at: http://dummyspit.wordpress.com/2008/10/10/how-pr-agencies-survive-a-recession/. If anyone can add to the 14 points I’ve listed, I’d welcome them.

]]> By: Jed http://rock-star-pr.com/public-relations-in-a-recession/comment-page-1/#comment-42 Jed Thu, 09 Oct 2008 13:33:07 +0000 http://rock-star-pr.com/?p=19#comment-42 Hey Adam, Like the blog - Natalie Smith's a great member of our team too! Re: whether clients should increase expenditure in this 'recession period', PR Week have just published an article about PR agencies offering 'recession busting campaigns' - http://tinyurl.com/54h2gp Now people are also beginning to realise that this is a great time for a few people to make a names for themselves! Jed Hey Adam,

Like the blog – Natalie Smith’s a great member of our team too!

Re: whether clients should increase expenditure in this ‘recession period’, PR Week have just published an article about PR agencies offering ‘recession busting campaigns’ – http://tinyurl.com/54h2gp

Now people are also beginning to realise that this is a great time for a few people to make a names for themselves!

Jed

]]> By: Adam Lewis http://rock-star-pr.com/public-relations-in-a-recession/comment-page-1/#comment-41 Adam Lewis Thu, 09 Oct 2008 11:53:34 +0000 http://rock-star-pr.com/?p=19#comment-41 Nice post Jed.They should spend the money on Public Relations, the question is will they? Nice post Jed.They should spend the money on Public Relations, the question is will they?

]]> By: Jed http://rock-star-pr.com/public-relations-in-a-recession/comment-page-1/#comment-40 Jed Wed, 08 Oct 2008 16:13:50 +0000 http://rock-star-pr.com/?p=19#comment-40 Thanks David, Stuart is a mean task master. I feel like little Oliver most of the time... Thanks David, Stuart is a mean task master. I feel like little Oliver most of the time…

]]> By: Sylwia Presley http://rock-star-pr.com/public-relations-in-a-recession/comment-page-1/#comment-39 Sylwia Presley Wed, 08 Oct 2008 15:50:04 +0000 http://rock-star-pr.com/?p=19#comment-39 I agree. I agree.

]]> By: david brain http://rock-star-pr.com/public-relations-in-a-recession/comment-page-1/#comment-38 david brain Wed, 08 Oct 2008 15:48:21 +0000 http://rock-star-pr.com/?p=19#comment-38 I guess I beat you to it Jed because I don't have Stuart breathing down my neck and cracking the whip! You are right on your take though. I guess I beat you to it Jed because I don’t have Stuart breathing down my neck and cracking the whip! You are right on your take though.

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