Comments on: PR Graduates in a Recession http://rock-star-pr.com/pr-graduates-in-a-recession/ Innovation, social media, PR and music. My mum still thinks I work at Sainsburys. Fri, 05 Nov 2010 07:10:02 +0000 hourly 1 http://wordpress.org/?v=3.0 By: How to get a job in social media: evidence | Jed Hallam http://rock-star-pr.com/pr-graduates-in-a-recession/comment-page-1/#comment-6980 How to get a job in social media: evidence | Jed Hallam Thu, 15 Apr 2010 10:24:48 +0000 http://rock-star-pr.com/pr-graduates-in-a-recession/#comment-6980 [...] social media” sends a lot of search traffic my way, and I’ve written about it loads – here, here and here. Ben’s written up some great stuff, as has Mike. We’re all talking about how to do [...] [...] social media” sends a lot of search traffic my way, and I’ve written about it loads – here, here and here. Ben’s written up some great stuff, as has Mike. We’re all talking about how to do [...]

]]> By: Danny Brown http://rock-star-pr.com/pr-graduates-in-a-recession/comment-page-1/#comment-1226 Danny Brown Wed, 15 Apr 2009 15:17:29 +0000 http://rock-star-pr.com/pr-graduates-in-a-recession/#comment-1226 Hi Jed, Afraid I have to disagree with you here, fella. Yes, a lot of agencies are expanding on the social media front, but unless it's a specified intern position, most are looking for history and experience. They're also looking for quantified results and strategies that you've helped clients with. A lot of this won't be applicable to new interns or graduates, purely from the standpoint that they have no work experience. This isn't the graduate's fault, obviously, but saying that there are plenty jobs available isn't completely correct. Social media is actually pretty expensive - just because you're not using the "traditional methods" doesn't mean you're suddenly cutting all costs. To have a proper, full-on social media strategy for a 6-month period is probably going to cost you anywhere between $50,000 to $150,000 (possibly more). There's a lot more time behind the scenes that you need to take into consideration - just because it's more virtual than physical work doesn't mean the outlay is less. Strangely enough, the average age of the Twitter user is mid-thirties - a lot of the Gen Y population are bypassing it. Businesses are noticing this, and again this is why many are looking for experience and results when hiring. You're correct in that social media is opening up new avenues, but I'd be wary of telling your readers not to worry. There's no golden egg yet. Hi Jed,

Afraid I have to disagree with you here, fella.

Yes, a lot of agencies are expanding on the social media front, but unless it’s a specified intern position, most are looking for history and experience. They’re also looking for quantified results and strategies that you’ve helped clients with.

A lot of this won’t be applicable to new interns or graduates, purely from the standpoint that they have no work experience. This isn’t the graduate’s fault, obviously, but saying that there are plenty jobs available isn’t completely correct.

Social media is actually pretty expensive – just because you’re not using the “traditional methods” doesn’t mean you’re suddenly cutting all costs.

To have a proper, full-on social media strategy for a 6-month period is probably going to cost you anywhere between $50,000 to $150,000 (possibly more). There’s a lot more time behind the scenes that you need to take into consideration – just because it’s more virtual than physical work doesn’t mean the outlay is less.

Strangely enough, the average age of the Twitter user is mid-thirties – a lot of the Gen Y population are bypassing it. Businesses are noticing this, and again this is why many are looking for experience and results when hiring.

You’re correct in that social media is opening up new avenues, but I’d be wary of telling your readers not to worry. There’s no golden egg yet.

]]> By: Marketing Jobs http://rock-star-pr.com/pr-graduates-in-a-recession/comment-page-1/#comment-1222 Marketing Jobs Wed, 15 Apr 2009 13:37:19 +0000 http://rock-star-pr.com/pr-graduates-in-a-recession/#comment-1222 Jed you make a good point that social media is a growing area but it is still incredibly small in comparison to any mainstream marketing disciplines and therefore to the overall job market. Social media will need to show ROI to the client and for many at the moment it's still an interesting concept that businesses are trying but it hasn't got the empirical evidence to prove it works for everyone. One of the biggest pulls for most clients at the moment is that it is cheap - however, you often get what you pay for... Good luck to all new graduates looking for challenging and interesting first step on the career ladder Jed you make a good point that social media is a growing area but it is still incredibly small in comparison to any mainstream marketing disciplines and therefore to the overall job market. Social media will need to show ROI to the client and for many at the moment it’s still an interesting concept that businesses are trying but it hasn’t got the empirical evidence to prove it works for everyone. One of the biggest pulls for most clients at the moment is that it is cheap – however, you often get what you pay for…

Good luck to all new graduates looking for challenging and interesting first step on the career ladder

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