Jed Hallam

My Media

I love reading these, but it’ll probably be a few years before I’m important enough to have my own in The Guardian’s Media Monday. So I thought I’d write one now and give you all an exclusive for the future…

Newspapers

Obviously my daily consumption of newspapers is pretty heavy because of monitoring and clipping, so enjoying the papers is something saved for the weekend. I get The Guardian on Saturday and sometimes the Indie too, and I love to get the Observer Music Monthly. If I’m having a funny day I might by a tabloid for a few laughs, but it’s pretty rare that I stray from my Grauniad.

Magazines

I tend to have phases of buying different types of magazines. It really depends on what mood I’m in and what I’m up to that month. Generally speaking I only regularly read PR Week, but if I catch sight of a feature or interview I’m interested in, I’ll read anything.

Books

Books are an absolute obsession. I studied English Literature at university and found some excellent antique bookshops where I found leather-bound classics for 50p each - I spend around £100, so now I have an admirable collection! I’m currently halfway through The Black Swan and I’ve decided that Umberto Eco’s theory of unread books is something I’m naturally adhering to! I’m also halfway through Flat Earth News, 1984 and PR! A Social History of Spin. I never used to be able to read more than one book at a time but starting in PR has given me a lot of primary reading to catch up on and I’m still reading (and incidentally adding to) my list of books that I need to read before I’m 30 (you can email me for the whole list).

TV

I don’t really have a regular schedule of programs, so I love to watch things on the interweb (I would give a link at this point, but it would be a bit naughty!). I love Peep Show, Family Guy, Black Books (RIP), Never Mind The Buzzcocks, Mock the Week and any documentaries that are on something that currently interests me (which is currently the Detroit music scene).

Radio

It’s rare that I get the chance to listen to the radio and when I drive into work I usually listen to a CD. When I get chance though, I’ll use the Radio One website to catch up with Zane Lowe and I do enjoy Radio Two on Saturday morning… I really should listen to more radio.

Ads

I like adverts that either polarise opinion or are quirky. So the new Glass and A Half Full adverts are great, as are the irritating adverts that stick in my head day to day. I’m also (obviously) a huge fan of adverts that encompass a variety of platforms - the ‘Get Some Nuts‘ is a probably the first example to come to mind. I honestly believe that for advertising to work it either has to be ridiculously focused (Facebook Social Ads) or multi-platform to reach a variety of demographics.

New Media

New media is integral to pretty much everything I do! I syndicate, blog, Google, Wiki, Facebook, Myspace, LinkedIn, Tweet, YouTube and probably a hundred other things that have become habit since beginning in PR…

5 Comments so far

  1. Matthew Watson on May 28th, 2008

    I love this feature in the guardian. I dream of being invited to do it too, and also that ‘where did you buy your clothes’ feature in G2. I may have to copy this idea on my blog!!

  2. Jed on May 29th, 2008

    I always love to read what people read, even when I’m not interested in the actual person!

    Now you’ve mentioned the G2 feature, I’m seriously considering posting up a picture… Hahaha!

  3. Matthew Watson on May 30th, 2008

    I always wonder where they find the people for the G2 feature. They’re always wearing something by Marc Jacobs or vintage shoes handmade by cats in Japan. I’d love to see a feature on someone who got all their stuff from like Topman or Primark, or all from the same place. Would make a great April fools day story lol!

  4. Matthew Watson on May 30th, 2008

    Ps. I think you could start a bit of an Internet craze with this idea!

  5. Jed on May 30th, 2008

    Seriously now Matt, let’s do this.

    I’ll try and bash something together and we can write joint posts on both blogs and then publicise it.

    Has this gone too far? Not even nearly…. yet!

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