Jed Hallam

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How to market an iPhone app

Oh. Jesus. Christ.

Watch this EveryDay Looper video, and tell me that you don’t have exactly the above reaction.

I told you so.

So, and here’s the beauty of this, are you now heading straight to the app store to buy EveryDay Looper? I’m guessing… Yes.

Me too. Did it immediately, I didn’t even baulk at the relatively hefty £3 for it either.

I watched the video. Bought the app. Realised that I am in no way ever going to be able to do what the guy in the video does. Even though the app has an incredibly intuitive interface, I’ll never be able to do that. My fingers are too fat for a start, I end up recording two tracks at once…

Incidentally, the guy in the video built the app. I will hand-on-heart say that I think this is the best marketing campaign for an app I’ve seen yet. It’s absolutely incredible.

  • absolute magic. can't believe i hadn't seen this before. great stuff
  • Jed,

    Darn you Jed. Now I have to get this app too.

    Best,
    Rich
  • Nice mate - like it a lot!
  • I don't like admitting when you're right about something Jed, but I think you just might be in this case...

    I'm going to be sick.
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