Jed Hallam

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Don’t be evil, or at least try not to be, then fail

I was sat all calm and relaxed on the train back from the Quest TV pub quiz and I thought ‘hey, I’ll read my feeds’. Good call.

Except I hadn’t anticipated Steven Finch’s latest post over at Crenk.

*Cue shocking orchestral noises*

Lock your doors and bolt the windows, the worlds biggest information bank is starting to expand it’s database…

Google now knows my friends, and it wants me to know that it knows, so that I know it knows what I didn’t want it to know. Yeah. It’s that bad.

So, Google (of Don’t be evil fame), has taken to sketching out my network on it’s notepad – by sketching, I mean listing in search, and by listing in search I mean scaring the shit out of people.

Google Social (go on, click it) incorporates your social circle, so a simple image search will bring up associated photos that your friends might have uploaded. It’ll also start throwing up your network in normal search. Google’s blog gave this little treat away;

We think there’s tremendous potential for social information to improve search, and we’re just beginning to scratch the surface.

Good. I was worried that listing all my electronic connections and judging my search by my network would be the end. No, what I want is to be totally defined by my social network. I’d like for you to constantly judge me based on the preferences of my peers.

Thanks Google, maybe next time you can take my mum out on a date and ask her if I used to wet the bed.

Look at this video for more proof of plans that would make Orwell steal his own identity just to escape it…

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