This post has probably been written 56,341,463 times before, but this post is for me, not for you (ok, maybe you can read it too). Facebook is due to announce some plans for some location stuff tonight (none of the other 56,341,463 posts are as technical as this one, I know) and everyone is speculating [...]
I was digging through the internet last night looking for interesting videos on the digital world and stumbled across this mental Romanian video from a few years back featuring Faris Yakob and Iain Tait! It’s a pretty good interview (bar the incredibly loud sound effects between scenes) and Iain makes some interesting points about where [...]
Social media, and in particular, social networks, are a mental mess of ‘big data‘. Photos, text, links, videos, podcasts, FarmVille – our online lives have become busy to say the least. When we originally signed up to the internet (bad terminology) we looked for people that we already knew (from real life) and people that [...]
Social media monitoring is a complete waste of resources. Total waste of money, time and understanding. Yep. You know why? I’m guessing by now you’re either really intrigued or really angry. Hopefully both. Social media monitoring is completely useless without context or clear outputs. What are outputs? Your next steps once you capture something. What [...]
Sentiment analysis is, for me, one of the most annoying phrases in the world (as you may have seen me tweet to Matt the other day). Whenever I hear someone mention it I picture two guys in cheap suits speaking to a group of board members at a big brand explaining complicated graphs and pointing [...]
Hello. If you read Becca’s blog or my Twitter feed you’ll have realised by now that we’re going on holiday. It’s our first holiday since September 2009 so we’re understandably quite excited. By quite excited, we packed our suitcases last Friday. We don’t fly until Wednesday. Excited is an understatement. So we’ll be leaving for [...]
I’ve always been a big believer in having individual communities for individual interests, yet I’ve always maintained quite a homogenous collection of networks. In fact ask any of my Wolfstar employees and any one of them could name a time when I stood up and declared “I only have my own self, split across multiple [...]
Everyone knows that I’m a lot bit of a geek when it comes to network theory and the internet (basically because the internet makes understanding networks about 8,345,134 times easier). So when Facebook announced OpenGraph I practically wet myself. Now this isn’t going to be a post about how Facebook OpenGraph will make the web [...]
I read Todd Defren’s post and felt an immediate reaction bubbling. So I avoided the keyboard (and Twitter) and kept a lid on it. And I’m glad I did, I would’ve said some stupid things and shot from the hip (Meghan definitely shot from the hip!) when the post actually requires a reasoned and logical [...]
Social media ROI is a contentious issue. Everyone argues with each other. No one gets any wiser. The client ends up thinking you’re pulling the wool over their eyes. Bad times. This basically means that a lot of ‘digital consultants’ try and find new ways of measuring effectiveness of online activity. Page views, bounce rate, [...]
Big Data is a term used to reference the vast quantities of data available from the social web (or at least it is in this post). <Quick ICT lesson for one and all, it’s data and not information because information is in context and comprehensible, data is meaningless unless it has context.> So, for the [...]
“Getting a job in social media” sends a lot of search traffic my way, and I’ve written about it loads – here, here and here. Ben’s written up some great stuff, as has Mike. We’re all talking about how to do it. For those people that are at the start of the ‘journey to a [...]
Online monitoring tools aren’t exactly hard to find. Swing a keyboard and you’ll hit one, or an agency using a free one and charging you to use it (you know who you are, cowboy agencies!). The thing is, 90% of the tools monitor the same things. So which one do you choose? And once you’ve [...]
I love a bit of network theory, so I thought I’d write down my ideas on how political parties can reach audiences more effectively and reach further into the network. A few things to point out initially; This post is not designed to show any political bias (I am, in fact, a libertarian)(I work at [...]